3SYNC Research
Elevating Visibility & Trust for a Clinical Research Leader
Organic Traffic
After implementing the new SEO-driven website and lead capture strategy, 3SYNC saw a 72% increase in organic traffic.
Google’s Rankings.
Within just six months, our SEO strategy propelled 3SYNC up 25 positions in Google’s search results, securing coveted page-one visibility for their highest-value keywords.
In lead submissions
45% boost in lead form submissions, and ranked on the first page for key clinical research terms within 90 days.
Overview
3SYNC, a clinical research site network, needed a modernized digital presence to better attract patients, sponsors, contract research organizations (CROs), and top talent. Through a strategic website redesign focused on SEO optimization and lead capture, combined with a social media revamp and brand development, 3SYNC improved its online visibility, streamlined recruitment, and positioned itself as a leader in clinical research. These efforts resulted in increased web traffic, higher engagement rates, and more efficient patient and talent acquisition.
Summary
To enhance its competitive edge in the clinical research industry, 3SYNC underwent a comprehensive digital transformation. The website was redesigned with SEO best practices, integrated lead capture forms, and an improved user experience to drive conversions. Simultaneously, social media branding and content strategy were overhauled to effectively communicate 3SYNC’s mission and attract key stakeholders. These improvements boosted brand awareness, optimized recruitment efforts, and elevated 3SYNC’s positioning within the industry.
Challenge
3SYNC faced several critical challenges that were limiting its growth and visibility in the competitive clinical research industry.
Outdated Website & SEO Limitations
Their previous website was not optimized for modern SEO best practices, resulting in low search visibility and minimal organic traffic. The site also lacked a conversion-focused design, failing to effectively guide visitors—whether patients, sponsors, or potential hires—toward taking action.
Ineffective Lead Capture
The digital pathways for recruiting patients and sponsors were disjointed and under-optimized. Without clear calls-to-action or streamlined forms, 3SYNC was missing key opportunities to convert interest into qualified leads.
Weak Social Media Presence
3SYNC struggled with inconsistent branding and low engagement across social media platforms. The absence of a unified message and targeted content made it difficult to attract and retain the attention of patients, sponsors, CRO partners, and job candidates.
Competitive Industry Positioning
As a growing player in the crowded clinical research space, 3SYNC needed to differentiate itself clearly and compellingly. Without a strong digital footprint or clear value proposition, the company risked being overshadowed by more established competitors.
Recognizing these challenges, 14 Point Advertising stepped in with a comprehensive strategy aimed at transforming 3SYNC’s online presence. From rebuilding the website and enhancing SEO to refining social messaging and lead capture processes, the agency was determined to position 3SYNC for long-term success in a demanding industry.
Solutions
To address 3SYNC’s digital challenges, 14 Point Advertising implemented a multi-faceted strategy beginning with an SEO-optimized website redesign. Following a thorough SEO audit and competitor analysis, the team restructured the site’s architecture, refined its content, and targeted strategic keywords to improve search rankings and online visibility. Conversion-focused web forms were added for patient recruitment, sponsor inquiries, and job applications, while overall user experience (UX) and navigation were enhanced to help visitors quickly access the information they needed and take meaningful action.
In tandem with the website overhaul, 14 Point Advertising led a full-scale social media redesign and brand development initiative. This included establishing a consistent, professional brand identity across all platforms and crafting tailored content strategies for each of 3SYNC’s core audiences—patients, sponsors, CROs, and job seekers. The team launched a stream of educational and engaging content such as patient success stories, research updates, and industry insights to build credibility and foster trust within the community.
To strengthen digital recruitment efforts, the agency developed dedicated landing pages specifically for patient enrollment and sponsor/CRO partnerships, significantly increasing conversion rates. Targeted social media advertising campaigns were also launched to efficiently recruit clinical trial participants. Additionally, 14 Point Advertising optimized job listings and redesigned career pages to attract top-tier applicants and support 3SYNC’s hiring goals.
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