Doug's Martial Arts
Helping a Veteran Bring His Vision to Life — From Idea to Reality
Client
A veteran, martial artist, and respected member of his community who announced
his dream to open a martial arts school to give back through teaching and mentorship.
Challenge
After announcing his plans on Facebook, the client was overwhelmed with where to start. He had no school yet, just an idea and a desire to serve.
He needed help to:
• Navigate the logistics of opening a business
• Find and negotiate with vendors for equipment
• Set up schedules, pricing, and sales processes
• Create an online presence to build awareness and credibility
• Build connections with other business owners in his industry
• Handle technical and operational challenges without a team
Our Approuch
We saw his announcement and immediately reached out to offer our help, pro bono, because of his inspiring mission and service to his community. Together, we turned his vision into reality by building everything from scratch.
Planning & Consulting:
- Helped define his business model, class schedules, and pricing structure
- Recommended and negotiated with equipment and service vendors
- Reviewed contracts and proposals to save him money and avoid pitfalls
Brand & Online Presence:
- Designed and launched a professional website
- Set up his social media pages and created branded collateral
- Advised on messaging to attract students and tell his story authentically
Sales & Customer Experience:
- Crafted sales responses and processes to handle inquiries effectively
- Helped him prepare to engage with prospective students and families
Community & Network Building:
- Connected him with other successful martial arts school owners
- Introduced him to national networks of martial arts business owners, giving him access to thousands of peers for ongoing support
- Facilitated vendor relationships and helped him solicit early testimonials and reviews
IT & Operational Support:
- Assisted with technical setup for his team and business tools
- Provided guidance on software integrations for scheduling, payments, and communication
Results
In the client’s own words:
“I would be lost without you on this project, man. I really appreciate this — you have been a huge help. And I am really grateful. You’ve got a big heart, man, thank you. Is there anyone you don’t have relationships with for this project?”
- He now has a strong foundation to launch his school with confidence.
- He’s connected to a national network of peers, mentors, and vendors.
- His business is equipped with the right tools, processes, and online presence to attract students and serve his community.
Why We Helped
This client is a veteran and a leader in his community, dedicated to giving back. When he shared his dream of opening a school, we saw an opportunity to help someone with heart and vision; so we made his mission our mission.
Services Delivered:
• Business & operations consulting
• Website design & launch
• Social media setup & branded collateral
• Vendor negotiations & setup
• IT & software integrations
• Sales coaching & customer experience design
• Community introductions & network integration
All delivered at zero cost, because some missions deserve more than just business as usual.
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